What type of products or services Phone Number List we offer, at what price, who is our target and what forms of post-sale contact we have to retain and consolidate our customers. In addition, we must take into account Phone Number List where our activity takes place, whether it will be online, offline or blended... since this will determine the way in which we will interact with our potential customers. SWOT Analysis Like any Marketing action, Content Marketing is also supported by classic tools in the sector Phone Number List such as SWOT analysis. It is about knowing four essential aspects that make up a confrontation map between weaknesses and strengths and, on the other hand, threats and opportunities.
SWOT analysis for content strategy Our Phone Number List weaknesses are all those internal factors that place us in a situation of Phone Number List competitive disadvantage respect to other competing companies or that represent an obstacle that does not depend on our competitors or the market. A good Phone Number List example of these weaknesses can be, for example, the passivity of executive managers to take part in matters of content strategy in Social Networks.
The strengths are, on the contrary, those Phone Number List points that our company has naturally and that enrich and Phone Number List strengthen (forgive the redundancy) our strategy. For example, having a journalist to generate your own content can be a key point since it will substantially facilitate the ability to Phone Number List launch original content with the appropriate frequency.